Thursday, May 21, 2009

Out of order social media

Sometimes in TV you had do things out of order. This would be one of those days. 

I'm not really sure how TV shows or movies or reality shows do it, but they do. They'll tape scenes way out of order as to how their seen on air. Today we taped the discussion on the topic of social media. We had Mike Templeton who is director of social media for the Iowa Hospital Association. 

Mike and I met online, but then had our own Ankeny TweetUp on my son's birthday. We were in the McDonald's Playland eating lunch before he was allowed to play on the playland, Noah, not Mike, when Mike walked into the restaurant. It is too small of a world. 

Mike got his job through a discussion with Nathan Wright of Lava Row, another part of our social media show. Nathan heard that Iowa Hospital Association was hiring a director of social media and thought of Mike. 

Small Iowa world that it is, Nathan's got family from hometown of Jesup. Now I have another connection to the Bert Rigdon family. Bert is Nathan's uncle and spent a lot of time with Bert's daughters Sara and Katey. 

So, through social media, I've made connections to old high school classmates to new business and media experiences. 

Also on the program was Michael Libbie. He's the principal and owner of Insight Advertising, Marketing and Communications. A lot of his clients are rural and he talks alot about the rural lifestyle. He does that on Sunday mornings from 8-9 on 98.3 WOW-FM in Des Moines. Libbie is showing clients how they've been able to hear the conversation around them to learn more about their business and clients. Its led to some sales leads, but also to some new products being developed when clients say, what if you made a widget that did this.... 

Mike Templeton took 12 seconds to show us what he was doing before our taping. 

This show will air on May 29th, 2009 at 6:30 P.M. on Iowa Public Television's The Iowa Journal. 

Remember how I said we sometimes have to do things in parts? I still need to finish the feature on Lava Row and the Des Moines TweetUp for that airing. 

Back to work. 

1 comment:

  1. Paul,

    Thanks so much for having me on the show. It was a great experience (and my first TV appearance if you couldn't tell). I've already started passing the link around at work to share and initial feedback is positive. :)

    Also, the guided tour of the backrooms at IPTV was a lot of fun. As I mentioned to Michael Libbie yesterday, a lot of people just don't realize how many innovative things are happening right here in Des Moines (and Iowa).

    I appreciate having the opportunity to be part of the show and look forward to the full episode next week. Keep up the good work on the blog as well; you're doing great!